American Eagle Outfitters
Creative direction and visual design for American Eagle Outfitters and Integrity Staffing Solutions co-branded campaign—including print (flyers, mall posters, office signage, yard signs, newspaper), billboard, social (Facebook canvas and static ads, Instagram ads), landing pages, and direct mail. The marketing strategy worked within the AE brand guidelines to promote warehouse job opportunities (for English and Spanish-speaking audiences) across Pennsylvania. The campaign ran in autumn/winter 2017 and successfully fulfilled the client's hiring needs, resulting in a 2.6% landing page conversion rate.
My role: Creative Direction and Brand Strategy
Timeline: Four months, seasonal campaign running from Sept-Dec
Client: American Eagle Outfitters
Company: Integrity Staffing Solutions
Model photography: American Eagle Outfitters
American Eagle Outfitters and Integrity Staffing Solutions, 2017
“Our peak holiday season social media campaign reached 275,866 people, generated 712,515 impressions, and 7,212 clicks to our online application.”