Radial
Branding for Radial, an omnichannel eCommerce technologies and operations company. The marketing strategy worked promoted fulfillment jobs opportunities across several Radial locations in the US. Flyers, landing pages, social media, billboards, office signage, direct mail, newspaper and truck advertising were used in the campaign, which boosted the job conversion rate to 3.5% overall.
Winner of the 2018 American Staffing Association (ASA) Genius Award for Mixed Media Campaign in the $100M class. The ASA Genius awards recognize staffing companies' best marketing and communication campaigns.
My role: Visual Design
Timeline: Three weeks
Client: Radial
Company: Integrity Staffing Solutions
Radial and Integrity Staffing Solutions, 2017
The campaign achieved some impressive results—reaching 274,345 people, generating 761,888 impressions, and accounting for 9,844 clicks to the online application.
